Your Google Analytics data lake options
Hardware, hosting and costs
Forward data precision (deviation from GA)
Historic data precision (deviation from GA)
Taxonomy (how raw data is interpreted into hits, sessions, users, browsers, traffics sources, campaigns etc.)
Parallel GA tracking
A script is placed alongside the GA script, making best effort to collect about the same clickstream of data
Typically 1 day to 2 weeks depending of available hardware and skills
500 – 10.000 USD depending on cost of resources
Depends heavily on vendor. Real-time tracking server and parsing server and storage is necessary.
USD 100 to USD 3000 monthly
Often hit-level, sometimes session-level
Typically ranging from a few select dimensions and metrics to 50 different dimensions and metrics
From implementation point and forward. Pause of license will cause loss of data
Real-time or daily
Depends on vendor and implementation.
Data not available prior to script implementation
Depends heavily on vender and their ability to interpret data and resolve sessions, users, browsers, campaigns etc.
No extra script
Data are only collected by GA. Hit-level data are compiled through numerous calls to the GA API
Data available within 30 minutes
Data copied as is
GA collects, parse, and store data as usually at no cost
Data transferred directly from GA to storage
USD 0 to USD 1000 monthly
All dimension and metrics available as found in GA with very few exceptions. This is some 300 dimensions and metrics.
Read the full list of historical dimensions
Any data may be attained. Both back in time and forward. If license is paused, data is still collected by GA and thus not lost
Forward data are delivered on a daily basis. Historic data will begin to appear few minutes upon license activation
Being an exact copy, there is normally no deviations
Being an exact copy of GA, the taxonomy of GA is followed strictly.
There will be no differences found to the GA interpretation of data.