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Tap into the power of segmentation with hit-level Google Analytics data!

Tap into the power of segmentation with hit-level Google Analytics data! Leave a Comment / DAX, Power BI, Segmentation / By Christian Vermehren Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, …

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Retroactive goals with your raw Google Analytics data

Retroactive goals with your raw Google Analytics data Leave a Comment / DAX, Power BI / By Christian Vermehren Goals in Google Analytics are not retroactive. They only start showing data once you have configured them. So, if you forget to set them up, this will happen: But don’t despair! If you have downloaded your raw GA data with Scitylana, you can …

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Why Google Analytics connectors are useless

Why Google Analytics connectors are useless! Users of dashboard tools using built-in Google Analytics connectors (like Power BI and Tableau) having trouble understanding what the numbers really mean – and why they differ from the Google Analytics dashboard. TL;DR The reports from Google Analytics API are already aggregated, DON’T aggregate the result again inside Power BI, Tableau etc. Get raw …

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Visualize your raw GA data instantly with this Power BI template

Visualize your raw GA data instantly with this Power BI template Leave a Comment / Uncategorized / By Christian Vermehren Okay, so you’ve implemented SCITYLANA and pulled out loads of nice hit-level data from your Google Analytics account. Now you want to put all that data to impressive use! But what to focus on and how to get started? Use this free Power …

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The Cost of Sampling in Google Analytics

The Cost of Sampling in Google Analytics Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good …

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Marketing-to-sales funnel insights finally made easy!

ase your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source to conversion. Load raw Google Analytics data in Power BI through Scitylana Load online campaign data from Facebook etc. Once loaded, find the fields that your various data sources have in …

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What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like?

What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like? That would be great, certainly fun and probably very powerful! Well… some people have already been doing this for a while. The challenge: GA data are aggregated and not super suited for moving anywhere else. I’m …

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