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Firebase Analytics – Get started without loosing your historical Google Analytics data

This Blogpost is for you, if you are considering switching from Google Analytics to Firebase Analytics, but are worried about losing years of valuable data in the process. What’s the big deal you ask? Well for those of us, who already know the power of raw data, it is a relief that Firebase Analytics will …

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Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI

Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI Leave a Comment / connector, Power BI / By Michael Frost Billing How do I change the credentials or Facebook account/login in Microsoft Power BI, when I use one of the the Scitylana Facebook/Instagram connectors? This article applies to the connectors: Facebook Ad Insights Facebook Page Insights Instagram Insights …

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Funnel Based Attribution in a single SQL statement in BigQuery

Funnel Based Attribution in a single SQL statement in BigQuery Previously I wrote about applying Markov Model Attribution calculations on a Google Analytics click-stream data-set in BigQuery. Shapley Value is another similar Machine Learning algorithm  that is very popular for calculating the worth of a campaign. Attribution becomes important if you spend a lot of …

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R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery

R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery This blog post is all about showing how powerful click-stream data is. Especially when you put the data in BigQuery or any other C-store based OLAP warehouse with separated compute and storage. BigQuery at the time of writing offers 10 GB of free …

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The role of leadership and strategy in digital transformation

The role of leadership and strategy in digital transformation Leave a Comment / Digital strategy, Digital transformation / By Christian Vermehren We live in a rapidly changing world. Every part of our society is undergoing fundamental transformation driven by a fast-paced digital revolution. The revolution started more than a decade ago but is now accelerating and becoming more and more …

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How long does it take Google Analytics to delete a user’s data from a property?

How long does it take Google Analytics to delete a user’s data from a property? 1 Comment / ga connector, Investigation / By Michael Frost Billing We at Scitylana are curious about how long it takes for Google Analytics to clean up after a user requests deletion of data. We set out to test it. Expecting it could take days  …

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Tap into the power of segmentation with hit-level Google Analytics data!

Tap into the power of segmentation with hit-level Google Analytics data! Leave a Comment / DAX, Power BI, Segmentation / By Christian Vermehren Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, …

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