Google Analytics Everywhere
Here we present ideas and thoughts about having your Google Analytics data everywhere
Why data details matter?
If you are building dashboards in and and tool like Tableau, Power BI you will be tempted to query the Google Analytics API directly using
Do this before Google Analytics Services SDKs shuts down and save you GA before its too late
If you have received a notification from Google regarding sunsetting Google Analytics Services SDKs you will need our help to extract all your data before
STOP Loosing your Historical Google Analytics Data When Moving to a Hit/Event Data Warehouse!
Blow life in your old Google Analytics data when moving to Segment
Use Scitylana + Segment + S3 + Lambda to move Google Analytics data to your Segment data warehouse
Firebase Analytics – Get started without loosing your historical Google Analytics data
This Blogpost is for you, if you are considering switching from Google Analytics to Firebase Analytics, but are worried about losing years of valuable data
Get to know your segments with Scitylana
So maybe you already heard the news, but if you havent’ we are happy to tell you that you are now able to extract the
Stop talking about attribution modelling!
Stop talking about attribution modelling! Aaargh! I need to blow off some steam and if I’m alone with this, I apologize for making you curious
Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI
Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI Leave a Comment / connector, Power BI / By Michael Frost Billing How do I change the credentials or
Funnel Based Attribution in a single SQL statement in BigQuery
Marketing Attribution Previously I wrote about applying Markov Model Attribution using R on a Google Analytics click-stream data-set in BigQuery to find which campaign initiatives comes
R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery
R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery This blog post is all about showing how powerful click-stream data is. Especially
The role of leadership and strategy in digital transformation
The role of leadership and strategy in digital transformation Leave a Comment / Digital strategy, Digital transformation / By Christian Vermehren We live in a rapidly changing world. Every part
How long does it take Google Analytics to delete a user’s data from a property?
How long does it take Google Analytics to delete a user’s data from a property? 1 Comment / ga connector, Investigation / By Michael Frost Billing We at Scitylana are
How we handle GDPR article 17 requests using Google Tag Manager and email?
How we handle GDPR article 17 requests using Google Tag Manager and email? FYI: Also try our GDPR Delete tool We needed an easy way to
Tap into the power of segmentation with hit-level Google Analytics data!
Tap into the power of segmentation with hit-level Google Analytics data! Leave a Comment / DAX, Power BI, Segmentation / By Christian Vermehren Success in marketing is all about matching the
SCITYLANA: “Hello BigQuery”
SCITYLANA: “Hello BigQuery” The clouds are coming in… Well, it means we can extract hit-level / not sampled data from your favorite FREE GA view and upload it automatically
Retroactive goals with your raw Google Analytics data
Retroactive goals with your raw Google Analytics data Leave a Comment / DAX, Power BI / By Christian Vermehren Goals in Google Analytics are not retroactive. They only start showing
Why Google Analytics connectors are useless
Why Google Analytics connectors are useless! Users of dashboard tools using built-in Google Analytics connectors (like Power BI and Tableau) having trouble understanding what the numbers really mean
Visualize your raw GA data instantly with this Power BI template
Visualize your raw GA data instantly with this Power BI template Leave a Comment / Uncategorized / By Christian Vermehren Okay, so you’ve implemented SCITYLANA and pulled out loads of nice
The Cost of Sampling in Google Analytics
The Cost of Sampling in Google Analytics Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take
Marketing-to-sales funnel insights finally made easy!
ase your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source
Validating your SCITYLANA implementation
When I test a SCITYLANA implementation for one of our customers I start out by checking the front page of the site in question and