If you are building dashboards in and and tool like Tableau, Power BI you will be tempted to query the Google Analytics API directly using some built-in connector. This might seem really nice for a while, until you discover sampling, the distinct count challenge, retroactive changes to goals. In this series I will try to …
Blow life in your old Google Analytics data when moving to Segment
Use Scitylana + Segment + S3 + Lambda to move Google Analytics data to your Segment data warehouse
Facebook Ad, Pages and Instagram Insights: Change login/credentials in Power BI Leave a Comment / connector, Power BI / By Michael Frost Billing How do I change the credentials or Facebook account/login in Microsoft Power BI, when I use one of the the Scitylana Facebook/Instagram connectors? This article applies to the connectors: Facebook Ad Insights Facebook Page Insights Instagram Insights …
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Marketing Attribution Previously I wrote about applying Markov Model Attribution using R on a Google Analytics click-stream data-set in BigQuery to find which campaign initiatives comes out with best performance.Shapley Value is another similar Machine Learning algorithm that is very popular for calculating the worth of a campaign.Attribution becomes important if you spend a lot of …
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R: Applied Markov attribution for Google Analytics Free using Scitylana and BigQuery This blog post is all about showing how powerful click-stream data is. Especially when you put the data in BigQuery or any other C-store based OLAP warehouse with separated compute and storage. BigQuery at the time of writing offers 10 GB of free …
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The role of leadership and strategy in digital transformation Leave a Comment / Digital strategy, Digital transformation / By Christian Vermehren We live in a rapidly changing world. Every part of our society is undergoing fundamental transformation driven by a fast-paced digital revolution. The revolution started more than a decade ago but is now accelerating and becoming more and more …
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How long does it take Google Analytics to delete a user’s data from a property? 1 Comment / ga connector, Investigation / By Michael Frost Billing We at Scitylana are curious about how long it takes for Google Analytics to clean up after a user requests deletion of data. We set out to test it. Expecting it could take days …
How long does it take Google Analytics to delete a user’s data from a property? Read More »
How we handle GDPR article 17 requests using Google Tag Manager and email? FYI: Also try our GDPR Delete tool We needed an easy way to delete users from our Google Analytics Free to comply with GDPR article 17 and we wanted it to be as easy as possible. We succeeded and decided to make it …
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Tap into the power of segmentation with hit-level Google Analytics data! Leave a Comment / DAX, Power BI, Segmentation / By Christian Vermehren Success in marketing is all about matching the right content with the right audience. You need segmentation for this. Segmentation is what allows you to zoom in on your target group. It allows you to identify, then target, …
Tap into the power of segmentation with hit-level Google Analytics data! Read More »
Retroactive goals with your raw Google Analytics data Leave a Comment / DAX, Power BI / By Christian Vermehren Goals in Google Analytics are not retroactive. They only start showing data once you have configured them. So, if you forget to set them up, this will happen: But don’t despair! If you have downloaded your raw GA data with Scitylana, you can …
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