Why data details matter?

If you are building dashboards in and and tool like Tableau, Power BI you will be tempted to query the Google Analytics API directly using some built-in connector. This might seem really nice for a while, until you discover sampling, the distinct count challenge, retroactive changes to goals.

In this series I will try to show this issue by example. The first issue is counting the Users metric correct.

I have built a dashboard to show you the problem.

http://scitylana.com/why-data-details-matter

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