The Cost of Sampling in Google Analytics Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good …
ase your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source to conversion. Load raw Google Analytics data in Power BI through Scitylana Load online campaign data from Facebook etc. Once loaded, find the fields that your various data sources have in …
Marketing-to-sales funnel insights finally made easy! Read More »
When I test a SCITYLANA implementation for one of our customers I start out by checking the front page of the site in question and investigate what is sent to Google Analytics. I expect to find a custom dimension with a special SCITYLANA value set. We say it’s tagged with SCITYLANA. In this post I …
What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like? That would be great, certainly fun and probably very powerful! Well… some people have already been doing this for a while. The challenge: GA data are aggregated and not super suited for moving anywhere else. I’m …
