Month: June 2017

The Cost of Sampling in Google Analytics

The Cost of Sampling in Google Analytics Recently, Jonathan Weber at LunaMetrics wrote a great post regarding the accuracy of Google Analytics sampling, revealing how users shouldn’t just take it at face value but also check for potential inaccuracies. Weber shows that while sampling works well for overall trends on your website, it can become very inaccurate. One good …

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Marketing-to-sales funnel insights finally made easy!

ase your campaigns on facts instead of feelings. Combine your data sources in MS Power BI. Get to know the whole funnel – from source to conversion. Load raw Google Analytics data in Power BI through Scitylana Load online campaign data from Facebook etc. Once loaded, find the fields that your various data sources have in …

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What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like?

What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like? That would be great, certainly fun and probably very powerful! Well… some people have already been doing this for a while. The challenge: GA data are aggregated and not super suited for moving anywhere else. I’m …

What if I could just Ctrl+Copy ALL of my Google Analytics data and Ctrl+Paste them anywhere I would like? Read More »

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